View Full Version : Does the Advertising Standards Authority think we are all morons?
A television campaign for a fruit drink which showed a girl running away from home with her new "cactus" boyfriend has been ordered off the air.
The Advertising Standards Authority, which received 32 complaints, said the commercials for Oasis fruit drink were "offensive" and "irresponsible".
Viewers complained the adverts condoned teenage pregnancy and under-age sex.
The drink's manufacturers, Coca-Cola, said the commercials were removed from reality and were cleared for broadcast.
It also said that the advert had been scheduled away from children's programmes.
The two commercials featured a character called The Cactus Kid, who was green, covered in spikes and did not like water.
His pregnant girlfriend was shown having a row with her mother before the couple sped away in a car in the style of an American road movie.
http://news.bbc.co.uk/1/hi/uk/7658136.stm
Oh gnoes! The corruption of our youths! Martha, get my flaming torch and pick axe, I'm marching on London! :evil:
leowyatt
08-10-2008, 08:55
:rolleyes: yes they do think we are all idiots. Perhaps we should all complain to the TV stations about what we don't like and think is offensive I'd bet if they took everything off the schedule would be pretty empty :p
Stan_Lite
08-10-2008, 08:58
So 50 million people watch the advert, 32 of these people dislike the content enough to complain about it and it gets pulled :huh:
What really concerns me is this body calling itself an "authority" thinks that an Oasis advert could potentially encourage underage sex and teen pregnancy.
leowyatt
08-10-2008, 09:14
With a cactus!?!?!?!?!?! :shocked:
Why do I get the impression this is a bit of a prickly subject?
Why do I get the impression this is a bit of a prickly subject?
Unfortunately, he's here all week.
32 complaints? And it gets pulled off? (fnaaarrrr)
It really is daft and beyond belief that these things happen. I mean, the dude is a cactus.
I never noticed she was pregnant :/
leowyatt
08-10-2008, 10:51
hahah Vix botches the observation test ;D
:p She had a pretty face!!
Matblack
08-10-2008, 11:15
Far more evidence to take it off the air for being a crap advert to be honest.
MB
I find it hard to believe that someone would see an advertisment on television and get up off their bott botts and compile and email / make a phonecall to complain!
Jobsworths!
Matblack
08-10-2008, 11:29
I find it hard to believe that someone would see an advertisment on television and get up off their bott botts and compile and email / make a phonecall to complain!
Jobsworths!
I think though that it is the fact that it takes a serious effort to complain that the Advertising Standards Agency take it even when its a relatively small number of people who do phone to make the point.
MB
We should pick a really average and mundane advert and all send in a complaint of some sort. Wonder if we can get it taken off the air ;D
I vote we get the next Ronseal ad pulled.
We should take offence at those badly dubbed cleaning product adverts.
Or the nappy ones they show at teatime, I really wanted to see a babies bum when I'm trying to eat :/
So 50 million people watch the advert, 32 of these people dislike the content enough to complain about it and it gets pulled :huh:
It's about the average figure for stuff getting pulled. It's rare even the most offensive gets more than 100...
There is a really good baby one on but I can't remember what its for. Its where they all snigger and laugh into their hands - the last one is classic - I swear its a baby Sid James ;D
I complained to the ASA once over an advert, can't remember what it was for but it was a bit freaky and it upset Josh, there were bees stinging someone.
I got a nice letter off them in reply, and the ad got made post-watershed, but not because of what I complained about.
Pumpkinstew
08-10-2008, 13:32
Actually they probably do assume everyone is a moron. Same as when I'm compiling general risk assessment. Assume the worst case always.
Won't miss it anyway as the ad was lousy.
Any chance we can get rid of the Renault adverts that have clearly just had the french soundtrack replaced with English.
In fact anychance we can just get rid of Renaults.
Or the French :p
So 50 million people watch the advert, 32 of these people dislike the content enough to complain about it and it gets pulled :huh:
Apparently, there is a way they do the calculation...the 32 complaints represent just more than 32 people iirc. Kinda like an average or something.:)
It's weighted (MR joke) :P
So 50 million people watch the advert, 32 of these people dislike the content enough to complain about it and it gets pulled :huh:
Indeed, why are 0.000076% of the viewers given authority over the rest? :huh:
chumpychops
08-10-2008, 13:42
Indeed, why are 0.000076% of the viewers given authority over the rest? :huh:
Dont you know?
This is New Labour's PC Britain, where the minorities *always* get their say.
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