Army.... Be the best advert

Matblack · 20-01-2008, 20:06

Based on this
http://news.bbc.co.uk/1/hi/uk/7174982.stm

I would have thought they would be a little more subtle with their imagery at the moment. There are plenty of pieces of equipment out there that they could demonstrate which don't have links to what is obviously current videogame tech and which will not strike a cord with 12-20 year olds. I don't for a moment doubt that whoever made that ad knew what they were doing.

I've interviewed three kids in in the last month who have left the army because it 'wasn't what I thought it would be' which actually meant 'they gave me a bloody beasting, which wasn't in the adverts and I wasn't told about by the recruitment officer'.

I'm not knocking our armed forces but I am not impressed by the ethics demonstrated by the Army in this.

On an aside, if you were buying in bluetooth controllers for military equipment, wouldn't you get it resprayed in black or a DPM scheme?

MB

20-01-2008, 20:06	#24
Matblack Baby Bore Join Date: Jun 2006 Location: Svalbard Posts: 9,770	Based on this http://news.bbc.co.uk/1/hi/uk/7174982.stm I would have thought they would be a little more subtle with their imagery at the moment. There are plenty of pieces of equipment out there that they could demonstrate which don't have links to what is obviously current videogame tech and which will not strike a cord with 12-20 year olds. I don't for a moment doubt that whoever made that ad knew what they were doing. I've interviewed three kids in in the last month who have left the army because it 'wasn't what I thought it would be' which actually meant 'they gave me a bloody beasting, which wasn't in the adverts and I wasn't told about by the recruitment officer'. I'm not knocking our armed forces but I am not impressed by the ethics demonstrated by the Army in this. On an aside, if you were buying in bluetooth controllers for military equipment, wouldn't you get it resprayed in black or a DPM scheme? MB __________________ "we had roots that grew towards each other underground, and when all the pretty blossom had fallen from our branches we found that we were one tree and not two"

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