A Kettle of Fish - Card Updates

[Pheebs]

Okie pokerly!

You may be my first customer! \o/

Oh yes! Question peoples... please put businesses heads on!

Selling wise. I know some of you have said £1.50 is too cheap, but it is marked up by 3 and VERY competitive and will virtually guarantee sales. This is good for a number of reasons, but main ones being

a) My name will start getting about! Huzzah! Which means a bigger fan base! Huzzah! Which means more sales! Huzzah!
b) I will be able to figure out what sells well what doesn't.
c) I can change the price whenever - at £1.50 I will still be making a profit per card.

So. £1.50 it is for the moment - previous market research suggests this is goood!

Stall wise. I will be trying it out at a car booty sale place one Sunday. The stall costs a tenner and it's open from 6:45am til 12.45pm. Not long, very restricted consumers, but there are no other stalls there selling cards so really I have a monopoly. Also if I don't break even I have basically advertised my cards for a tenner.

This is where I am confused though. Do I take it up a grade and buy myself a trade stand in Exeter at their Summer Arts and Crafts fair running in June for 4 weeks (every Saturday).

Client wise - there will be everyone who goes shopping - so a larger market.

Cost implications though... £45 for a stall (2.5m x 2.5m, table included) a day. So £180 for the 4 weeks (though you can go one week only and I think if you go for all four you get a 10% discount leaving the price at £162 for the four weeks) Lets say the cost of producing a final wrapped and packed card is 50p (it's less than this) and I am selling at £1.50, I would need to sell 45 cards each Saturday to break even.

Picky thinks it's too much to pay out and too big to start with (it's 4 weeks away... I'm hoping to have tackled a few bootys by that point and maybe a stall in town over the half term). I think it's worth it though. My thoughts - even if I don't break even then I still have advertised very cheaply to a huuuuuge number of people. I can also use it as market research and welly when speaking with potential clients/publishers.

Now bare in mind I have minimum amount of monies at the moment... what are your thoughts on this? Should I go for the stall or hang fire for a while?

I'm fed up of hanging fire and am worried that this will make me do stuff too quickly leaving me under prepared and looking silly.