E3 2009

[Streeteh]

Originally Posted by divine

Ultimately MS are a business. If Bioshock 2 being a paid for exclusive would bring better returns (with regards money but also things such as userbase increases, increased brand loyalties) than investing that same money elsewhere then they would do it, simple as that.

Their ultimate aim is to maximise profit and they will do that in whichever way they feel best, whether that involves buying off exclusives or nurturing a new studio.

Well yes, i don't think anyone on these forums is deluded enough to think that these companies want to be our friends, it's all about the money. But clearly it wasn't a good financial decision to buy bioshock 2 as an exclusive as they didn't do it, thus reinforcing my opinion that it wouldn't have been a good idea.