The man your man can smell like

[Garp]

I'm not sure whether you've had these adverts in the UK, or if people have seen the fuss since the first one was screened during Superbowl back in February.

The advertising agency picked up a former Cleveland Browns American football player, and with a stroke of pure genius created a near perfect blend of absurdity and humour:



It was filmed over 4 days and took 80 attempts, it's all one single take. Every time something wouldn't be quite right until that final try.

It went pretty viral on Youtube (13m views to date), and "I'm on a horse" became a bit of a catch phrase.

Then about a couple of weeks ago the follow up appeared, "Questions"


Swan Dive!

That's doing quite well on Youtube, already 7m views in a fortnight and picking up TV and press coverage from various quarters.

This week they hit upon the biggest slice of genius though.

Take the man your man could smell like, have him stand in a bathroom in just a towel and with minimal props and just respond to tweets, facebook comments, digg posts, reddit posts, 4chan entries and even random Yahoo Answer questions.

Over the space of two days they filmed and uploaded 170 responses, some into half conversations (particularly between Alyssa Mylano and him) Being tweeted and retweeted and shared on facebook they've picked up well over 5 million views in the most viral set of videos on Youtube to date.
It's been a stroke of genius by the advertising firm, and I'd be willing to bet it's picked up a fair bit of sales for Old Spice.

Some of my favourites from the past few days:







Horse Hiding!



And even a wedding proposal (she said yes)