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Old 20-03-2008, 14:55   #11
divine
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If there was money to be had in it, ITV wouldn't have ended the contract though, the fact they have implies the revenue isn't flowing as well as predicted, the advertising isn't supporting the costs etc.

It would seem silly of ITV to dump F1 if it was still making them money considering they're a commercially funded broadcaster. The BBC can show any old crap regardless of ratings and still get the money, ITV can't.
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