Army.... Be the best advert - Page 2

Haly · 20-01-2008, 18:42

Quote:

Originally Posted by malc30

I think she meant it being used in an advert to pull in the kids, not that it is sick to use a 360 controller for such purposes. I may be wrong but that's how i saw it

Exactly what I meant

Mark · 20-01-2008, 18:47

I suspect 18-25 may well be the target audience for those ads anyway (if you check out some of the others you'll see more relatively young soldiers). Still don't really see the problem with that - unlike some other countries, anyone underage obviously isn't going to get in.

Haly · 20-01-2008, 18:54

It just seems a bit like it's glamourising things to me is all.

Feek · 20-01-2008, 19:04

Quote:

Originally Posted by Haly

It just seems a bit like it's glamourising things to me is all.

It's an advert, of course it's glamourising things. It's how they attract people, they don't show scenes of them square bashing or being beasted over the hills, instead they show the fun and more exciting parts of the job.

I don't see anything wrong with it, if this is a piece of equipment that's genuinely used then why not show it?

Haly · 20-01-2008, 19:05

I just think it's a bit distasteful, that's all. Misadvertising things is all fair and well for products but not when your life's on the line.

LeperousDust · 20-01-2008, 19:05

Thats what adverts do though, they make things look better than they are, if the advert says you'll die it would probably be a flop. Whether the army is a good or bad thing is another argument, but at present we have an army and it needs manning, and it needs adverts to do so...

Haly · 20-01-2008, 19:06

Ok, ok I'll shut up

It's not distasteful or sick, it's an advert, it's allowed to do what it wants. The end.

Mark · 20-01-2008, 19:12

Not wanting to beat on you even more but 'do what it wants' isn't how ads - military or otherwise - should work either. If it were genuinely promoting falsehoods or even just misrepresenting then the ASA would probably have a thing or several to say about it (and rightly so). However, I suspect the Government already have enough problems without getting beaten over the head with their own ads.

Haly · 20-01-2008, 19:22

I was being more jokey about it than anything

I know adverts have numerous regulations to control what they're allowed to depict.
All I've said is I think it's distasteful to use a games controller in this way because war is in no way like a game which to me, that advert is suggesting.
It's fine for others to disagree, it just seems daft turning into a debate because all that's going to happen is some people say 'I agree' others say 'I disagree' and it inevitably either turns into an argument that can never be won because it's personal opinion, or it fizzles out and ends up with everyone agreeing to disagree.

Either way, it's fairly pointless in the long run as it achieves nothing

SidewinderINC · 20-01-2008, 19:42

I think the way they shot the advert parts in the control area was to specifically show the fact that they were using an Xbox controller. it did stick out like a sore thumb and I think that is the distasteful part becuase they intended for it to be that way. At every possible opportunity it was "OMG LOOK XBOX CONTROLLER"
As for using the controller, it's ergonomic, very easy to use and has all the buttons in the right places. Go for it.

20-01-2008, 18:54	#13
Haly Do you want to hide in my box? Join Date: Jun 2006 Posts: 14,941	It just seems a bit like it's glamourising things to me is all. __________________ Halycopter

20-01-2008, 19:05	#15
Haly Do you want to hide in my box? Join Date: Jun 2006 Posts: 14,941	I just think it's a bit distasteful, that's all. Misadvertising things is all fair and well for products but not when your life's on the line. __________________ Halycopter

20-01-2008, 19:05	#16
LeperousDust Bananaman Join Date: Jul 2006 Location: Liverpool/Edinburgh Posts: 4,817	Thats what adverts do though, they make things look better than they are, if the advert says you'll die it would probably be a flop. Whether the army is a good or bad thing is another argument, but at present we have an army and it needs manning, and it needs adverts to do so... __________________

20-01-2008, 19:06	#17
Haly Do you want to hide in my box? Join Date: Jun 2006 Posts: 14,941	Ok, ok I'll shut up It's not distasteful or sick, it's an advert, it's allowed to do what it wants. The end. __________________ Halycopter

20-01-2008, 19:12	#18
Mark Screaming Orgasm Join Date: Jul 2006 Location: Newbury Posts: 15,194	Not wanting to beat on you even more but 'do what it wants' isn't how ads - military or otherwise - should work either. If it were genuinely promoting falsehoods or even just misrepresenting then the ASA would probably have a thing or several to say about it (and rightly so). However, I suspect the Government already have enough problems without getting beaten over the head with their own ads. Last edited by Mark; 20-01-2008 at 19:14.

20-01-2008, 18:47	#12
Mark Screaming Orgasm Join Date: Jul 2006 Location: Newbury Posts: 15,194	I suspect 18-25 may well be the target audience for those ads anyway (if you check out some of the others you'll see more relatively young soldiers). Still don't really see the problem with that - unlike some other countries, anyone underage obviously isn't going to get in.

20-01-2008, 19:22	#19
Haly Do you want to hide in my box? Join Date: Jun 2006 Posts: 14,941	I was being more jokey about it than anything I know adverts have numerous regulations to control what they're allowed to depict. All I've said is I think it's distasteful to use a games controller in this way because war is in no way like a game which to me, that advert is suggesting. It's fine for others to disagree, it just seems daft turning into a debate because all that's going to happen is some people say 'I agree' others say 'I disagree' and it inevitably either turns into an argument that can never be won because it's personal opinion, or it fizzles out and ends up with everyone agreeing to disagree. Either way, it's fairly pointless in the long run as it achieves nothing __________________ Halycopter

20-01-2008, 19:42	#20
SidewinderINC Joey Tempest Join Date: Sep 2007 Location: Gravesend. Posts: 2,751	I think the way they shot the advert parts in the control area was to specifically show the fact that they were using an Xbox controller. it did stick out like a sore thumb and I think that is the distasteful part becuase they intended for it to be that way. At every possible opportunity it was "OMG LOOK XBOX CONTROLLER" As for using the controller, it's ergonomic, very easy to use and has all the buttons in the right places. Go for it. __________________ No Sig.

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