The man your man can smell like

Garp · 16-07-2010, 18:22

I'm not sure whether you've had these adverts in the UK, or if people have seen the fuss since the first one was screened during Superbowl back in February.

The advertising agency picked up a former Cleveland Browns American football player, and with a stroke of pure genius created a near perfect blend of absurdity and humour:

It was filmed over 4 days and took 80 attempts, it's all one single take. Every time something wouldn't be quite right until that final try.

It went pretty viral on Youtube (13m views to date), and "I'm on a horse" became a bit of a catch phrase.

Then about a couple of weeks ago the follow up appeared, "Questions"

Swan Dive!

That's doing quite well on Youtube, already 7m views in a fortnight and picking up TV and press coverage from various quarters.

This week they hit upon the biggest slice of genius though.

Take the man your man could smell like, have him stand in a bathroom in just a towel and with minimal props and just respond to tweets, facebook comments, digg posts, reddit posts, 4chan entries and even random Yahoo Answer questions.

Over the space of two days they filmed and uploaded 170 responses, some into half conversations (particularly between Alyssa Mylano and him) Being tweeted and retweeted and shared on facebook they've picked up well over 5 million views in the most viral set of videos on Youtube to date.
It's been a stroke of genius by the advertising firm, and I'd be willing to bet it's picked up a fair bit of sales for Old Spice.

Some of my favourites from the past few days:

Horse Hiding!

And even a wedding proposal (she said yes)

Blighter · 16-07-2010, 19:01

Wow!! That is a brilliant marketing campaign!!!

That wedding video is awesome!

divine · 16-07-2010, 19:22

I've been walking around shouting SWAN DIVE for the last week or so now, it's a fantastic series of adverts

Dymetrie · 16-07-2010, 21:14

Most impressive

FYI, the Old Spice youtube channel is here.

(You can thank me later, Paul

)

Blighter · 16-07-2010, 22:04

Brilliant

Garp · 16-07-2010, 23:37

OldSpiceGuy vs Ninja vs Pirate.

Darrin · 17-07-2010, 06:23

Ok, so where's the original with him riding backwards on a horse?

lostkat · 17-07-2010, 07:42

Hahaha, these are absolutely fantastic

Garp · 17-07-2010, 07:55

Quote:

Originally Posted by Darrin

Ok, so where's the original with him riding backwards on a horse?

Kitten · 17-07-2010, 14:26

I think it's a great marketing campaign, but old spice hums. Right campaign, wrong product.

16-07-2010, 18:22	#1
Garp Preparing more tumbleweed Join Date: Jun 2006 Location: Hawaii Posts: 6,038	The man your man can smell like I'm not sure whether you've had these adverts in the UK, or if people have seen the fuss since the first one was screened during Superbowl back in February. The advertising agency picked up a former Cleveland Browns American football player, and with a stroke of pure genius created a near perfect blend of absurdity and humour: It was filmed over 4 days and took 80 attempts, it's all one single take. Every time something wouldn't be quite right until that final try. It went pretty viral on Youtube (13m views to date), and "I'm on a horse" became a bit of a catch phrase. Then about a couple of weeks ago the follow up appeared, "Questions" Swan Dive! That's doing quite well on Youtube, already 7m views in a fortnight and picking up TV and press coverage from various quarters. This week they hit upon the biggest slice of genius though. Take the man your man could smell like, have him stand in a bathroom in just a towel and with minimal props and just respond to tweets, facebook comments, digg posts, reddit posts, 4chan entries and even random Yahoo Answer questions. Over the space of two days they filmed and uploaded 170 responses, some into half conversations (particularly between Alyssa Mylano and him) Being tweeted and retweeted and shared on facebook they've picked up well over 5 million views in the most viral set of videos on Youtube to date. It's been a stroke of genius by the advertising firm, and I'd be willing to bet it's picked up a fair bit of sales for Old Spice. Some of my favourites from the past few days: Horse Hiding! And even a wedding proposal (she said yes) __________________ Mal: Define "interesting"? Wash: "Oh, God, oh, God, we're all gonna die"?

16-07-2010, 19:01	#2
Blighter Dubious Join Date: Sep 2008 Location: Northampton Posts: 1,571	Wow!! That is a brilliant marketing campaign!!! That wedding video is awesome! __________________ Look at your signature, now back to mine, now back to yours, now back to mine. Sadly, yours isn't mine. But if you stopped writing about other things and made this your signature, yours could be like mine. Look down, back up. Where are you? You're on Boat Drinks, reading the signature your signature could be like. I'm on a computer. My Blog \| More Outdoors \| MSN \| Email \| Call Me

16-07-2010, 19:22	#3
divine Moonshine Join Date: Sep 2007 Location: Southampton Posts: 3,201	I've been walking around shouting SWAN DIVE for the last week or so now, it's a fantastic series of adverts __________________

16-07-2010, 21:14	#4
Dymetrie A large glass of Merlot Join Date: Jun 2006 Location: Letchworth with a Lightsaber Posts: 5,819	Most impressive FYI, the Old Spice youtube channel is here. (You can thank me later, Paul ) __________________ Khef, Ka and Ka-Tet....

16-07-2010, 22:04	#5
Blighter Dubious Join Date: Sep 2008 Location: Northampton Posts: 1,571	Brilliant __________________ Look at your signature, now back to mine, now back to yours, now back to mine. Sadly, yours isn't mine. But if you stopped writing about other things and made this your signature, yours could be like mine. Look down, back up. Where are you? You're on Boat Drinks, reading the signature your signature could be like. I'm on a computer. My Blog \| More Outdoors \| MSN \| Email \| Call Me

16-07-2010, 23:37	#6
Garp Preparing more tumbleweed Join Date: Jun 2006 Location: Hawaii Posts: 6,038	OldSpiceGuy vs Ninja vs Pirate. __________________ Mal: Define "interesting"? Wash: "Oh, God, oh, God, we're all gonna die"?

17-07-2010, 06:23	#7
Darrin Dirteh Kitteh Join Date: Jan 2007 Location: Hiding out in Mormon Country Posts: 1,629	Ok, so where's the original with him riding backwards on a horse? __________________ A bullet may have your name on it, but shrapnel is addressed "to whom it may concern".

17-07-2010, 07:42	#8
lostkat Good Cat Join Date: Jun 2006 Posts: 5,550	Hahaha, these are absolutely fantastic __________________ Oooooh Cecil, what have you done?

17-07-2010, 14:26	#10
Kitten Spinky-Spank Join Date: Jul 2006 Location: 668. The Neighbour of the Beast Posts: 11,226	I think it's a great marketing campaign, but old spice hums. Right campaign, wrong product. __________________ "You only get one life. There's no God, no rules, except for those you accept or create for yourself. Then once it's over... it's over. Dreamless sleep for ever and ever. So why not be happy while you're here?" Nate Fisher